Infographics are created to distill tons of information into one digestible page. The best designs enable the reader to process all that complex information in an enjoyable and efficient way. I’ve always been a highly data-driven person myself, so I love that infographics enable the merging of data and storytelling in a way that’s fun and creative. They’re highly shareable, so I like to really focus on delivering your message in a way that remains consistent with your brand. This way, if and when the infographic is shared, it has the power to build trust in your brand and drive users to your website.